Welcome to GreyLane

Helping startups make sense of the numbers, fundraise and find a path towards profitability.

GreyLane

Jess Lane, the founder of GreyLane, is passionate about people. She brings energy and drive to everything she does.

With 15+ years working in finance, raising $50M in venture financing and scaling operations including data and HR, Jess is the strategic finance partner you want on your team.

With a deep understanding of the startup ecosystem, she can help you reach your goals. Her personalized approach ensures that you receive the individual attention and support you need to thrive in this competitive business landscape.

Services

Advisory

Developing a financial strategy that aligns with your company’s goals including burn management, path to profitability and margin expansion.

Analysis

Creating key metrics to achieve results - KPIs, unit economics and revenue scenario planning.

Fundraising

Assist in fundraising to tell your company’s powerful financial story.

  • "Jess is everything you would want in a finance partner. Smart, tough, detail oriented with the ability to look creatively at opportunities."

  • "Jess is one of the most consistent and dependable leaders. She is unrelenting when it comes to delivering quality work."

  • "Jess is a fantastic sounding board who can separate her own preferences in favor of delivering unbiased, honesty feedback."

  • "Jess is a rare blend - she is one of the best when it comes to finance, has the chops to ask the hard strategic questions of anyone at any level, and she brings levity and joy to the spaces she belongs to."